︎ Fitness
︎ Less Mills

The question on everyone’s lips. Well, at least according to the brief we got from Les Mills. We took that and ran, stretched and burpeed with it. The result was a global content film (and about 6 million cutdowns). Despite being one of the largest fitness networks on Earth, we helped solve the Les Mills awareness problem and spark a online movement amongst Les Mills superfans. The best (and by far most intense) brand ambassadors you could ask for. ‘Who is Les Mills?’ led to an 885% increase in Les Mills searches, leading to an 8.85% increase in Les Mills awareness.